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Bachelor of Business Administration (BBA)

The degree is designed to give a broad knowledge of the functional aspects of a company and their interconnection, while also allowing specialization in a particular business-related academic discipline.

Program Overview

The Bachelor of Business Administration (BBA) program aims at training qualified professionals and managers who will be able to meet the development challenges of Côte d’Ivoire and West Africa. The BBA at IUGB provides students with extensive business knowledge and skills which allows them to be problem-solving oriented, effective critical thinkers and communicators, and capable of engaging with various stakeholders in the local, regional and global business environment. The program is designed to follow the standards of higher education accreditation bodies, such as the Association to Advance Collegiate Schools of Business (AACSB).

Although the BBA program covers all aspects of Business Administration, it allows students to get an in-depth understanding of specific fields through its concentrations in: Accounting, Economics, Entrepreneurship, Finance, Management and Marketing. All students enrolled in this graduate program with a Bachelor of Business Administration.

Learning outcomes

Graduates from the BBA program will have the ability to:

  • Demonstrate knowledge of the fundamental concepts in the main field of business and
    their respective sub-fields of concentration.
  • Demonstrate real world problem solving skills by using appropriate analytical and
    quantitative tools or techniques.
  • Know about current local and global issues and trends in business.
  • Use of information and communication technologies to support business activities and
    decision-making.
  • Analyze and interpret basic quantitative business information.
  • Be effective participants and contributors in team-related work in order to achieve the
    team’s objectives.
  • Be effective communicators.
    In addition to competencies acquired in the BBA program, students choosing the BBA with a
    Concentration in Entrepreneurship will demonstrate the abilities and skills below:
  • Develop a desire/passion and a spirit to be an entrepreneur.
  • Develop the skills required to identify and launch new business ventures.
  • Understand entrepreneurship concepts

Career prospects

Graduates from the BBA program will have a broad knowledge and a solid understanding of the fundamental activities of a company. They will have received a well-rounded business education preparing them to embrace business careers at various levels and positions in large corporations, small and medium-sized businesses, and public organizations. Students majoring in the BBA program with its various concentrations generally have a high degree of employability. Career options may cover areas such as: Accounting, business analysis, business development, corporate finance, innovation and entrepreneurship, management, marketing, organizational economics, etc.

Students graduating in all concentrations of the BBA program (and especially in the Concentration in Entrepreneurship) will have the necessary skills and competencies to create a new company, manage and expand existing organizations.

Curriculum

A Bachelor of Business Administration (BBA) degree opens up a wide array of career opportunities across diverse industries. Graduates possess a unique combination of technical skills and business acumen, making them valuable assets to various organizations. Here are some potential career paths for BBA degree holders:

  • Business Analyst: BBA graduates can pursue careers as business analysts, where they analyze data, conduct market research, and identify opportunities for business improvement. Business analysts play a critical role in driving data-driven decision-making within organizations.
  • Financial Analyst: With their strong quantitative skills, BBA graduates can analyze financial data, assess investment opportunities, and provide recommendations to support financial decision-making.
  • Operations Analyst: BBA degree holders may pursue roles as operations managers responsible for optimizing business processes, streamlining operations, and improving efficiency within organizations.
  • Supply Chain Analyst: Supply chain analysts play a vital role in managing the flow of goods and services from suppliers to consumers. BBA graduates can excel in this role, using data and analytics to optimize supply chain processes.
  • Financial Services Specialist: BSBA graduates with a focus on finance can work in the financial services industry, providing clients with investment advice, financial planning, and wealth management services.
  • Market Research Analyst: Market research analysts gather and analyze data to assess market trends, consumer preferences, and competitor activities. BBA degree holders are well-equipped for this role with their data analysis skills and business insights.
  • Risk Analyst: Risk analysts evaluate business risks and develop risk management strategies to protect organizations from potential financial or operational threats. BSBA graduates’ financial modeling skills make them suitable for this role.

Frequently Asked Questions

What kinds of jobs can you get with a bachelor's degree in business?

There are many different bachelor’s degrees you can get in business. While jobs may vary, a bachelor’s degree in business might prepare you for jobs like the following:

  • Marketer
  • Loan officer
  • Financial advisor
  • Human resources manager
  • Entrepreneur
  • Sales manager
  • Accountant

Yes! A bachelor’s degree in business can help you advance in your career, improve your prospects for a new job, and likely increase your earning potential. For your career, a bachelor’s degree in business is a great investment.

A bachelor’s degree in business administration can lead to a variety of career paths, depending on the concentration you choose. A business degree is useful in fields including business management, human resources, marketing, IT management, and healthcare professions. Whether you want to manage staff or start your own business, getting a degree in business is a great decision to make.

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Fatima Doumbia Koné is a Mathematics lecturer at the international University of
Grand-Bassam (IUGB). Among the courses she taught we have the following: Introduction to
Differential Equations, Elementary Statistics, Calculus(I,II,III), Transforms in Applied Math,
Introduction to Linear Algebra, Operations Research and Abstract Algebra.
She has a Bachelor degree in Mathematics (IUGB), a Master degree in Pure and Applied
Mathematics (AUST) and she is currently enrolled for a PhD in Mathematics at the African
University of Science and Tecnology (AUST), Abuja. She has also been an intern at the
Institutional Banking Group department within GTBANK CI (Garanty Trust Bank Côte
D’Ivoire).
She is a former IUGB student and she was the president of the science club in 2015.
Academically, her goal is to be a great researcher and innovator on the topics of asymptotic
theories in Fuzzy Probability Theory and their various applications to image processing. She
has good programming skills (JAVA, LaTeX, C++) and she is bilingual (French and English).
Over the years, she has been developing a method of teaching which not only put students at
the center of the learning process but also which deconstruct most of the stereotypes about the
inaccessibility of mathematical knowledge to everybody.
Regarding her research activities, she has been working since 2018 on the topic of integration
on Banach spaces and a preprint of an interesting work is available at
https://arxiv.org/pdf/1905.04480. She is continuing with her research on integration but now
her PhD studies focus on Random Sets Integration in Probability Theory. Professionally, she
is a very active lecturer at IUGB and she is currently the faculty advisor of the SHE CLUB,
which aims at promoting women empowerment by providing learning, leadership and
networking opportunities.

I am currently Associate Professor of computer and data science in the school of science technology, engineering and mathematics (STEM) at the International University of Grand-Bassam (IUGB).
From 2000 to 2018, I successively worked as a research scientist at Independent Computing Research in Montreal, Quebec, Canada; Assistant Professor at the department of computer science and
engineering at Université Laval in Québec, Canada; Research Associate at the Japan Advanced Institute of Science and Technology (JAIST) where I also received a Ph.D. degree in computer science in March 2000. Upon receiving a master's degree in mathematical and computing science
from the Tokyo Institute of Technology (TIT) in 1990 in Japan, I worked as a research scientist at National/Panasonic, one of the most prestigious companies in Tokyo.
I am involved in research on Artificial Intelligence, Data Science, Semantic Web and its applications in a wide range of fields. Besides, I designed the current Data Science program in effect
since September 2021 in STEM. In addition, I am also one the founders and current President of the
Ivorian Association of Artificial Intelligence and member of ORBICOM, the Network of UNESCO Chairs in Communication headquartered in University of Quebec in Montreal (UQUAM), Canada.

Kwame Simpe Ofori is an Assistant Professor in Finance at the school of Business and Social Sciences. He holds a doctorate degree in Finance, a master’s degree in finance and a master’s degree in Telecommunications Technology. He is also currently a PhD student at the School of Management and Economics, University of Electronic Science and Technology of China. He has taught courses in the areas of finance, computer science, computer and electrical engineering, and telecommunication engineering. Before joining IUGB he lectured in several universities in Ghana. He also worked with Ghana Telecommunications Company as a support engineer. His research interests are in the areas of consumer behaviour, technology adoption and trust in online systems and in recent times financial econometrics. His papers have appeared in several CABS-ranked journals such as Information Technology and People, Journal of Cleaner Productions, Quality Management Journal, Marketing Intelligence and Planning, International Journal of Bank Marketing, Total Quality Management and Business Excellence, Journal of African Business, Journal of Hospitality and Tourism Technology and Society and Business Review.